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Converting Online Leads into Storage Unit Rentals

Written by Chuck Vion on August 31, 2016 under Online Marketing & SEO & Lead Generation & Industry Webinar

Converting Online Leads into Storage Unit Rentals

Article Contributions by: Jeanne Dotson - Director of Internet Marketing Strategy at The Storage Group

Online Local Target Marketing

Keep in mind, your storage facility must be convenient for your customers to even consider renting a unit.

Luckily, marketing tools have gotten a lot better at targeting on a local level. In fact, each marketing tactic offers different targeting capabilities that can work well for your self-storage facility.

Search Engine Optimization

When working on Search Engine Optimization or SEO, make sure you mention the location of your facility in the meta title and the meta description of your website. This is the information that appears in the organic listings when people do a search on Google, Bing and Yahoo. Mentioning the city of your storage facility will not only help potential customers who are searching for storage solutions in your area, but it will also help the search engines when they rank relevant websites.

Pay-Per-Click Advertising

If you are running a Pay-Per-Click Campaign, Google AdWords, Bing Ads and Facebook Advertising all offer a variety of targeting options. Years ago, many advertisers felt like these local targeting options were ineffective. However, in the past few years, Google, Bing and Facebook have come to realize the importance of this type of targeting and they have made great strides in refining the targeting capabilities by radius, address, city, ZIP code, county, state, region and country. This is a great way to ensure your Pay-Per-Click ads only reach potential customers within your specified target market.

Local Listings

A local business listing is an online profile that shows your facility name, address, phone number and other details. There are thousands of websites and directories that allow local business owners to create free business listings. Having correct and consistent information across trusted websites and directories will not only help potential customers to find you, but it can also help with organic rankings and map search placement.

Article Contributions by: Jeanne Dotson - Director of Internet Marketing Strategy at The Storage Group

Want To Learn More?

Watch The On-Demand Webinar Now

Watch the on-demand webinar Converting Online Leads Into Storage Unit Rentals now. By making sure your website is easily found and optimized for organic rankings, local listings and Pay-Per-Click advertising, your overall presence in the local market will increase.

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Why Self-Storage Is Important To Your Tenants

To be sure, millions of Americans cope with clutter, as author Howard Mansfield so eloquently explained in an op-ed piece published in 2013 in the Los Angeles Times. But Mansfield's dismissal of the self-storage unit as "a symptom of our cluttered lives" overlooks many of the valid, uncluttered reasons that tenants rent storage units.

What You're Losing by NOT Offering Tenant Insurance

Tenant insurance is to a storage facility as the internet is to a computer. Sure, a storage facility can run without having tenant insurance available, but just as the internet opens up opportunities for a computer, tenant insurance opens up opportunities for storage facilities by adding a valuable security feature, mitigating liability, and most importantly enhancing the customer service experience for tenants.

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