Marketing Industry Blogs

Chuck Vion | January 31, 2018 • Webinar Introduction

Marketing continues to be an underutilized driver of revenue and asset value. But with today’s digitally-minded consumers, if you don’t focus on your digital marketing presence, your self-storage property may not get found—leaving units vacant.

Chuck Vion | May 09, 2017 • Webinar Introduction

Marketing self-storage facilities have one primary goal, to increase self-storage rental conversion – moving tenants into empty units. Google’s Remarketing platform is an effective way to bring leads who have left your website back for another chance at closing the deal.

Chuck Vion | October 20, 2016 • Webinar Introduction

Self-storage operators wishing to retain market share cannot afford to ignore pricing or customer shopping behaviors. Affordable tools have emerged to help the average self-storage operator look at pricing more strategically.

Melissa Stiles | September 22, 2016

Marketing is an important aspect of operating a self-storage business, but building an effective plan can be challenging. Creating a budget can help you devise a marketing strategy that allows for the best return on investment (ROI). Your budget should reflect all the aspects of marketing being handled by your facility manager. It can be broken down into two major categories: local and digital. Let’s take a look at each and see how to address them in your overall plan.

Chuck Vion | August 31, 2016 • Webinar Introduction

Self-storage is an industry that requires a locally targeted marketing strategy. For sustained success, it is important to increase your facility’s online presence in your local target market.

Chuck Vion | May 18, 2016 • Webinar Introduction

“How do you get more self-storage tenants and where do you spend your marketing budget?” Unless your business is blessed with unlimited resources, the decision process is overwhelming. An option, “increasing site traffic” is highly recommended.

Chuck Vion | January 29, 2016 • Webinar Introduction

Did you know 97 percent of consumers use search engines to research products and resources? It seems intuitive, right? Consumers head online as their first stop before making a purchase decision.

Chuck Vion | November 24, 2015 • Webinar Introduction

You have Self Storage, they need Self Storage. The question is, how are they searching for you and are you where they are looking? With so much information available online, having your website as your only marketing tool is a mistake. Some of the most effective platforms that drive leads AND positively impact your website's visibility take only 15 minutes to set up and many are free.

Chuck Vion | October 15, 2015 • Webinar Introduction

It seems to be the American way to like things big. From groceries and household goods to hardware and restaurants, many tend to prefer the giants such as Costco, Walmart, Home Depot and The Cheesecake Factory because they know what to expect when walking into these establishments. Most American industries are dominated by the giants and although the 40 year old self-storage industry is a bit of a Johnny come lately to the big franchise party, it is happening there too.

Tom Roth | July 08, 2015

To be sure, millions of Americans cope with clutter, as author Howard Mansfield so eloquently explained in an op-ed piece published in 2013 in the Los Angeles Times. But Mansfield's dismissal of the self-storage unit as "a symptom of our cluttered lives" overlooks many of the valid, uncluttered reasons that tenants rent storage units.

Chuck Vion | January 12, 2015

According to Website Magazine, modern consumers are becoming quite transparent about what makes them click and buy, or not. The buying process for a self-storage unit may be a tad different for the consumer than most online shopping, but nevertheless it's all about improving engagement and increasing rental conversions.

Chuck Vion | August 29, 2014

Many SpareFoot clients are using SiteLink Web Edition to manage operations at their facilities. The integration syncs a facility's units from SiteLink to SpareFoot, and updates unit availability and pricing automatically on the SpareFoot listing. Our clients love how easy and seamless this integration is!

Chuck Vion | July 16, 2014 • Webinar Introduction

In the self-storage business, a website is especially essential to generate leads. Today self-storage shoppers want easy access to information. They will most likely do an internet search for self-storage facilities within a certain geographic range. Does your facility come up at the top of the list? Are you easily found? If not, your website is not "optimized."