Digital Stats That May Help Shape Your Self-Storage Business

U.S. small and medium-sized business owners with websites that aren't optimized for mobile believe their revenue would rise by $61,000 annually if they upgrade. (Source: hibu, 2014) What this means to you? Your Website should be optimized to rank high in an Internet search, and your Website should be "responsive." In other words, it should function the same on a mobile device as it does on desktop or laptop. Need help? To help you get your Website where it needs to be check out SiteLink's technology partners that integrate with SiteLink smart management software.

Responsive Website Design

Nielsen reports 16 percent year over year (YoY) growth in overall digital use -- both on computers and mobile devices -- among persons 18-34, with a 53 percent growth in digital video viewing for that same demographic. (Source: Nielsen, 2014) What this means to you? If you don't already have a responsive Website, be sure to get one or you might miss out on more rentals. Make it easy for consumers to find you online to make a reservation and convert to an online rental with electronic signature capture. (SiteLink eSign™ is available within SiteLink Web Edition at no additional cost -- convert more reservations to rentals)!

Social Media Marketing

At least 60 percent of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. (Source: Social Media Examiner, 2014) What this means to you? Give your self-storage store visibility on the primary social media platforms like Twitter, Facebook, LinkedIn and Google+. Learn about social media etiquette and then participate!

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