Mobile Madness is On! Are You?
Written by Chuck Vion on November 21, 2014 under Mobile Devices
A Nielsen report cites that 87 percent of mobile device owners use their device for shopping-related activities. That means that your prospective self-storage customer could be searching for a storage facility on a smartphone or tablet. Or, your customers might want to receive reminders via text or email, and handle transactions on their device.
To have any hope of succeeding in this mobile madness market, you should have a mobile-optimized website that is pleasing to the eye, works practically flawlessly, and is easy to navigate. Is that your store?
There is all kinds of data to substantiate the rise in mobile use by consumers. In fact, check out what Statista has to say about the significant rise of global smartphone traffic.
Your takeaway? As Jim Barksdale, former Netscape CEO said: "If we have data, let's look at data. If all we have are opinions, let's go with mine."
Don't Get Left Behind
Don't let your opinion rule your self-storage business. The data is real! No doubt your current and prospective tenants agree. If your store is not part of this "mobile madness," perhaps it's time to jump on board. Think about that.
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