Self-Storage Operators Use Text Messaging to Communicate More Reliably
Written by Chuck Vion on September 23, 2013 under Text Messaging & Tenant Notifications & Tenant Collections
SiteLink has added seamless text messaging of notices and alerts to other existing communication options including HTML emailing, electronic document signing and storing, robo-calling and print outsourcing. Text messaging complements existing communication and delivers results where email and other methods may fail to reach tenants or lack responses.
“Consumers are searching for, reserving and actually renting storage utilizing their mobile devices more than ever. Unfortunately, typical emails often aren’t able to be read in time,” said Markus Hecker, SiteLink’s COO. “SiteLink’s text messaging capabilities improve delivery speeds and read rates.”
The End Of The Desktop
Studies indicate that desktop computers will soon be replaced by mobile devices for researching and shopping including self-storage. Text messages ranging from birthday wishes to collection notices reach tenants on their mobile devices, the method of choice to communicate. Mobile behavior research shows most consumers respond to a text message in 90 seconds compared to taking 90 minutes to reply to emails, on average.
SMS Resources
“The results of integrated text messaging are instant and easy to measure,” said Gene Klemens, an SMS Resources’ owner. “On average, texting reduces the time to collect from delinquent tenants and lowers the number of past-due accounts noticeably. Storage owners enhance not just collections, but also customer relations by sending alerts marking anniversaries, maintenance and other events. Texting also allows them to reclaim a significant number of staff man-hours that might be spent in other collection efforts; thus getting more return and productivity on-site.”
SMS Resources seamlessly integrates SiteLink Web Edition and the SNA Collections Manager program to boost collections, reduce bad debt and lower time to process delinquent accounts.
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