Evolving with Technology

The article cites that in 2013 Smartphone shipments topped 1 billion units, up 38% from 2012. Tablet shipments increased a whopping 68% to almost 200 million units in 2013.

Technology Is Continuously Evolving

These are eye-opener statistics for the self-storage owner or operator. Technology is continuously evolving - and so should your business. That means that if your facility doesn't have an interactive website, it's time to seriously consider one. Especially, since the use of handheld devices to surf the net is on the rise. Consumers want ease of use, which means that they expect to go to your website to make a reservation or rent a unit without picking up the phone. Without a website, you're losing business.

Other technology to evaluate in your operation is computer hardware and management software. David Lucas writes in the May 2014 issue of MiniStorage Messenger that if your computer hardware is over five years old and runs on Microsoft XP, your operation may be headed toward a breakdown. Today, more software runs on Microsoft 8, and with Microsoft planning to end support for the XP version, you may be exposed to security breaches.

Hardware And Software Needs

As you evaluate your computer hardware needs, don't neglect your software needs. Web-based management software (or SaaS, known as "software-as-a-service") may offer more value than stand-alone software. Do not let price be the roadblock to your purchasing decision. Do enough research to ensure that the cost of the software will give you the return of investment you need to help run your operation more efficiently. The tools and features that the larger self-storage operations use, are the same ones you can use to win new business and offset your operational costs.

Don't Let The Pain Of Change Hold You Back

It's been said that the definition of insanity is doing the same thing over and over again while expecting different results. And, it is true that change is difficult for some. But, when it comes to your business and the reality of evolving technology at a rapid pace, perhaps embracing change in your daily operation should not be overlooked. Afterall, you are in business...for what? That's right, to make money. Choose hardware and software options that will help you reduce costs and boost your profits. It CAN be achieved with smart management software!

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