3 Ways Your Online Reputation Impacts Your Self-Storage Business

Online customer reviews are powerful — they can make or break a business. In fact, 92% of consumers read online reviews and 68% say positive reviews make them trust a local business more, according to Search Engine Land.

This makes it imperative for your self-storage company to constantly monitor, solicit and track your online reviews. Here are three reasons why you need to stay on top of what customers are saying about your business:

1. Your online reputation is front and center in search — always
2. Whether you like it or not, your online reviews and star ratings show up in search results. It’s crucial that your business takes control of its online reputation to to ensure that your reviews match the quality of service you provide.
3. Improves your website’s search rankings. Positive online reviews and good star ratings will boost your site’s search rankings, and help new customers easily find you over the competition.

Online reputation drives revenue Just as positive reviews help attract new tenants, several negative or unaddressed customer reviews will tank your online reputation and drive away potential customers, which is potential lost revenue.

A difference of one “star” in the average rating of an online review can lead to a 5-9% difference in revenue, reports the Harvard Business Review.

So, don’t leave potential revenue on the table - Get insider tips to improve your online reputation.

Article Contributions by: Pascal Bensoussan - Chief Product Officer at Reputation.com

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