Converting Online Leads into Storage Unit Rentals

Keep in mind, your storage facility must be convenient for your customers to even consider renting a unit.

Luckily, marketing tools have gotten a lot better at targeting on a local level. In fact, each marketing tactic offers different targeting capabilities that can work well for your self-storage facility.

Search Engine Optimization

When working on Search Engine Optimization or SEO, make sure you mention the location of your facility in the meta title and the meta description of your website. This is the information that appears in the organic listings when people do a search on Google, Bing and Yahoo. Mentioning the city of your storage facility will not only help potential customers who are searching for storage solutions in your area, but it will also help the search engines when they rank relevant websites.

Pay-Per-Click Advertising

If you are running a Pay-Per-Click Campaign, Google AdWords, Bing Ads and Facebook Advertising all offer a variety of targeting options. Years ago, many advertisers felt like these local targeting options were ineffective. However, in the past few years, Google, Bing and Facebook have come to realize the importance of this type of targeting and they have made great strides in refining the targeting capabilities by radius, address, city, ZIP code, county, state, region and country. This is a great way to ensure your Pay-Per-Click ads only reach potential customers within your specified target market.

Local Listings

A local business listing is an online profile that shows your facility name, address, phone number and other details. There are thousands of websites and directories that allow local business owners to create free business listings. Having correct and consistent information across trusted websites and directories will not only help potential customers to find you, but it can also help with organic rankings and map search placement.

Article Contributions by: Jeanne Dotson - Director of Internet Marketing Strategy at The Storage Group

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