No Store "Too Small" For Self-Storage Software

How many times have you said, “oh, I’m just a small operator…I don’t need all those software features”? The truth is, process efficiency, automation and delivering a superior tenant experience can have a dramatic affect on profitability. Below are three ‘myths’ we commonly hear that may hold a business back.

Myth 1: “My customers would rather come into the store once a month to do business in person.”

Reality: Most of your tenants are busy full-time employees with social events, school activities and other commitments. Tenants appreciate alternative, convenient payment options that save them time. Online payments and automatic monthly credit card or ACH bank drafts (AutoPay) reduce in-person visits. Win-Win! You free-up some of their time and the less they are reminded about the expense and time it takes to store their things with you, the longer they are apt to stay. Tenants on AutoPay are also less sensitive to price increases.

Myth 2: “I’m almost at 100% occupancy, why fix what ain’t broke?”

Reality: While your store may be full, are you getting the best rates for those occupied units? When demand is outpacing supply, you should systematically raise rent. Tenants will either pay it or move out, allowing others to pay the highest rate the market will bear. Software with customizable, automated revenue management ensures you are always getting the best rate for current and future tenants.

Myth 3: “Websites aren’t used in my market. I have one, it doesn’t work.”

Reality: Your current tenants are a reflection of your marketing and advertising approach. If you’re not getting and keeping tenants through online services, you are serving an ever dwindling market. In 2011, the number of cell phones in the U.S. outnumbered people. Those in your community make decisions and shop based on information found online and increasingly use their smartphones to search and take action. Websites that allow customers to accomplish a task (make a payment, reservation or sign a lease) will get used. It’s important your website connects to your self-storage software to help you rent more with real-time online pricing, unit availability and reservations.

Think Before You Dismiss

So, before dismissing the use of management software or a more robust solution, consider that properly implemented management software will generate revenue well beyond the added software expense.

Do you operate stores with fewer than 250 units? The SiteLink Under 250 Units eCommerce Bundle includes the full power of SiteLink at a fraction of the cost and is complete with a website where your customers can pay and reserve self-storage units online.

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