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SiteLink Unveils Brand "Refresh" at Recent User Conference

Written by Chuck Vion on April 08, 2014 under User Conference & Brand Refresh

SiteLink Unveils Brand "Refresh" at Recent User Conference

Hundreds listened to presentations from SiteLink staff and fellow users at the SiteLink User Conference where it became apparent that the real power of the self-storage industry's leading management software are the people. From owners to managers, to vendors and SiteLink staff, there was one common thread: to make the self-storage industry more rewarding and profitable.

SiteLink Brand Refesh

Markus Hecker, Chief Operating Officer of SiteLink unveiled the company's brand "refresh,' heralding a new direction for the industry leader in smart management software. The SiteLink "refresh' is only part of a packed 2014 that will unveil new software features and integrations.

Hecker comments, "We recently moved into our newly-owned 18,000 sq. ft. office building in Raleigh. Our staff of 55 are wholeheartedly committed to delivering excellent service with an emphasis on advocating stores to use SiteLink to its fullest potential for them to realize increased revenues.' He added, "Our User Conference which grew sufficiently to reserve the grand ballroom in Bally's Casino demonstrates that users are prepared to grow their businesses in partnership with us and our technology partners.

Continual Software Development

As the internet continues to become a dominant force in self-storage, SiteLink continues to emerge in the industry with powerful online tools to shift the business model towards having an online presence. SiteLink's continual product feature development and collaboration with technology partners called for a brand refresh that exemplifies Standard SiteLink Logoa present-day look and innovation. Vendors use SiteLink's robust API to integrate their cutting-edge products directly to their data source which allows websites to deliver real-time information of inquiries, reservations, move-ins and more. Larger groups use real-time dashboards to monitor sales progress and refine their business.

The self-storage software industry is a global 25 billion dollar industry, one that is larger than the fast food industry and movie industry combined. It is maturing and going through a period of consolidation with some software vendors selling in the U.S. and internationally. Self-storage owners expect certainty in their daily operations. As demonstrated at the User Conference, SiteLink's flagship product -- Web Edition, is well-positioned to assist operators who seek certainty in their business.

SiteLink Web Edition reflects the combined experience of the PC-based SiteLink, an industry favorite since 1999. In 2006, SiteLink Web Edition's release was the trailblazer of web-based software in the storage industry. The company is committed to ongoing development of next generation software that provides greater benefits and increased profits to self-storage operations.

Growing to more than 12,000 users and 35,000 computer installations, SiteLink has become a global player in self-storage software.

Hecker weighs in, "We made the decision to globalize our products in 2005 with our first market in Australia. Over time we have sold our Web Edition in Asia, South America, Canada, UK, Europe, Middle East, Africa and other countries.'

SiteLink Web Edition is available in 14 languages with more added as the need arises. Understanding local tax laws and self-storage practices has helped SiteLink become the only self-storage software that offers a global product and language support. This is a huge benefit for multi-site stores considering overseas expansion; the investment in this localization is immense and measured in the millions.

Hecker adds, "We have a strong presence in Southeast Asia which is a growing market. We work with our Australian partner to deliver new features, localized support and service to our users in the Asia -- Pacific region. They also assist with development and our global web presence.'

SiteLink's Powerful API

The internet is becoming a dominant force in self-storage, and SiteLink continues to emerge in the industry with powerful online tools to shift the business model towards having an online presence. Key vendors use SiteLink's powerful API to integrate their cutting-edge products directly to SiteLink's data source, allowing websites to deliver real-time information of inquiries, reservations, move-ins and more. Larger groups use real-time dashboards to monitor sales progress and refine their business. Business intelligence or "big data' has become a big part of self-storage operations.

Self-storage is also on the big business radar with US and Australian self-storage REITS continuing to deliver sector-winning returns for investors. As such, it is imperative that software is reliable and internationally compliant. Australia's only self-storage REIT, National Storage, relies on SiteLink and a number of value-added products as their smart management software.

With little success, opportunistic software companies from other sectors have tried their hand to scoop up industry vendors in hopes of tapping into the industry. Mergers deliver uncertainty and do not benefit operators. Experience is everything. Every industry has its own business logic, and it takes time, experience and money to implement this logic into software; new players often find it hard, if not impossible or too costly to succeed. Fifteen years of intelligence has gone into SiteLink Web Edition, a multi million dollar investment that is not easily replicated.

Owners and prospective customers can have confidence that SiteLink will continue to deliver the best smart management software for the industry with a commitment to service and long-term security. Owners, users and investors that use SiteLink are equipped with operational stability -- the cornerstone of a successful modern era self-storage business.

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